The Guide to Shopping Sustainably

Sustainable shopping isn’t about being perfect — it’s about being intentional. This guide shares simple tips to help you make better choices, from picking natural fibers to avoiding greenwashing, so you can feel good about what you wear and support brands that align with your values.

Shop from Slow Brands

Look for brands with made-to-order or small-batch production — it reduces waste and often supports artisans directly.

Prioritize Better Materials

Opt for biodegradable fibers like wool, cotton, or linen. Avoid virgin polyester and look for recycled alternatives if needed.

Look for Verified Certifications

Only trust claims backed by certifications like GOTS (organic), OEKO-TEX (non-toxic), or Fair Trade (ethical labor).

Think Before You Buy

Use a 24-hour pause rule: add it to your cart, come back the next day — if you still love it, it’s worth it.

Red Flags to Watch Out For

No Transparency

If the brand doesn’t tell you where or how the product is made, that’s a big red flag.

Vague Language

Phrases like “eco-friendly,” “green,” or “sustainable” without any proof or certification.

Too Cheap to Be True

If the price is shockingly low, someone (usually a garment worker) is paying the cost.

No Information on Materials

A trustworthy brand will list the materials and often explain why they chose them.

No Returns or Contact Information

Lack of return policies or direct contact details can signal dropshipping or scammy practices.

Sustainability starts in your cart.

Certifications That Actually Mean Something

  • One of the most comprehensive organic certifications for clothing. GOTS ensures that garments are made with at least 70% certified organic fibers and that every step of production—from harvesting to dyeing—meets strict environmental and social criteria.

  • A widely recognized label that guarantees your clothing has been tested for harmful chemicals. If a product carries this certification, every component (fabric, thread, buttons) is safe for human health.

  • Focuses on the people behind your clothes. This certification ensures fair wages, safe working conditions, and environmental responsibility across the supply chain—especially in developing countries.

  • A forward-thinking certification for circular design. It evaluates products for environmental and social performance across five categories: material health, material reuse, renewable energy, water stewardship, and social fairness. A garment with this label is made to be reused, recycled, or composted.

Smart shopping starts with knowing what matters.